What private label means
In a private label order, we manufacture the garment and you own the brand on it. The customer sees only your name: on the neck label, the care label, the hang tag and the bag it arrives in. WearsCube does not appear anywhere on the product.
What we brand for you
- Main label. Woven or printed, sewn in or heat-pressed as a tagless neck print.
- Care and content label. Fibre content, wash symbols and country of origin, laid out to the labelling rules of your market.
- Hang tags. Printed card attached with string or a plastic fastener.
- Packaging. Individual polybags with size stickers, barcodes if you supply them, and cartons marked to your instructions.
Labelling rules are your responsibility, and we help
Each market has its own requirements. The United States requires fibre content, country of origin and care instructions on most garments. The European Union and United Kingdom require fibre composition in the local language. You are responsible for the claims on your label, so check the rules where you sell. We print and attach whatever your compliance check requires.
How private label differs from white label and cut and sew
White label means putting your brand on a ready-made blank garment. Private label means the garment itself is made for you. Full cut and sew is the production method behind most private label orders. The article on private label versus cut and sew compares the routes in detail.
Pricing your range
Before you order, work out what the garment must sell for. The wholesale price calculator starts from landed cost and gives a wholesale and retail price at the margin you choose.
Close-up of the private label process on a garment panel
Finished result of private label on a production garment
Quality check carried out after private label
Questions buyers ask
Will my customers know who made the garment?
No. Private label goods carry only your branding. The country of origin still has to be shown where your market requires it.
Can you make my woven labels and hang tags?
Yes. Send the artwork and sizes. Labels and tags are ordered for your production run and shown to you for approval first.
Is private label the same as white label?
No. White label uses an existing blank garment. Private label garments are manufactured to your specification, so you control fabric, fit and details.